They support us.
Please support them.
Spoke8 Marketing is a Lansing, Michigan-based marketing, media, web, mobile and design company that offers clients the new marketing model. We know how to manage a myriad of business and market challenges, create strategic and tactical plans that put you in control of your business and manage your brand for optimum awareness.
about the tourdeRoadAmerica
The tourdeRoadAmerica “bike ride to fight cancer” is three fundraising activities that take place during a weekend of auto racing at the Road America race track in Elkhart Lake, Wisconsin.
• A fun, family-oriented bike ride on the race track,
• A silent auction of cycling gear, racing memorabilia, and items from local establishments, and
• Cancer outreach and education to the tens of thousands of race weekend attendees.
The beneficiaries of the event are the Austin Hatcher Foundation, and the Vince Lombardi Cancer Clinic (Sheboygan, Wisconsin).
The Ride: The ride will take place on Friday evening, after racing activities have concluded for the day. Race fans, families, and bicycling enthusiasts who make a donation will ride the beautiful and historic 4.0 mile road racing circuit with their race car driving heroes from the American Le Mans Series and other elite auto racing series. About 400 participants will bike up to ten laps as the sun sets over Elkhart Lake. The ride is open to cyclists of all ability levels and all types of bikes.
Drivers need to keep in top physical form and most are serious cyclists. Avid cyclists enjoy the twists and turns of the race track. And families enjoy the chance to ride in a controlled event, free of traffic, road hazards, and stop signs. All around, it’s a great fit and the highlight of many cyclists’ season.
The Silent Auctions: Cyclists and race weekend attendees have the opportunity to bid on cycling gear, racing memorabilia, and items from local merchants. The auctions takes place in the main spectator thoroughfare, and culminate just before the start of the Saturday, August 18 main feature, the American Le Mans Series race.
Outreach and Education: The tour’s ride headquarters is the location for ride registration, the silent auctions, as well as cancer outreach and education activities.
Tour de Road America Foundation
The tourdeRoadAmerica is organized by the Austin Hatcher Foundation in partnership with the all-volunteer staff of the Tour de Road America Foundation, a 501(c)(3) tax-exempt organization with headquarters in nearby Kohler, Wisconsin.
The Tour de Road America Foundation, Inc., is organized exclusively for charitable, religious, educational, and scientific purposes, including, for such purposes:
The Foundation is governed by its Board of Directors and Officers:
George F. Siegle, Director, President, and Co-Director of the tourdeRoadAmerica ride
Brett Edgerle, Director, Vice President, and Co-Director of the tourdeRoadAmerica ride
Ann T. Siegle, Director, Corporate Secretary, and Marketing Chairperson of the tourdeRoadAmerica ride
The tourdeRoadAmerica ride is organized by an all-volunteer committee, with the generous assistance of the Road America staff.